About India & Albert
India & Albert is an artisan hand crafted jewellery brand led by English/Italian jewellery designer, Penny Albertella. Inspired by nature, heritage and beautiful Italian styling
In these days of fast fashion, India & Albert is all about ‘slow, sustainable fashion’. I love the idea that my pieces may be dug up in a hundred years or they may still be being worn by generations that came after those who bought or were given them. I love to think of the stories they will have gathered from generation to generation. The stories of what they have meant to those who have worn them.
The brand name comes from a combination of my daughter’s name, India and the abbreviation of my family name, Albertella – India & Albert. This is a brand which celebrates above all else, family, heritage and the luxury and longevity of precious metals.
About Penny, the Dream and the Vision
My Italian heritage is incredibly important to me and I love all things Italian and wonderful Italian style – my house, garden and jewellery collections all reflect this passion.
It can be really difficult to find jewellery that ‘speaks to you’. I design jewellery with my customers in mind. People who love jewellery, great design, who love Italy and Devon, who love pieces made from precious metals – made to last! Who love to receive or give jewellery with a story.
My studio is based in Devon where I live in a 16th century cottage with my husband and three dogs. My family means everything and I am so lucky that my grandchildren live close by and many of the designs are based on our foraging expeditions to the beaches and forests of South Devon.
I always had a passion for design from childhood and used to make all my own clothes. I was fascinated by metal sculpture and jewellery and started out making jewellery for friends and relations and over the years as I did more and more training. The same friends and relatives kept pushing me to take my work to a wider audience …. hence India & Albert being born.
Like my garden, (which is best described as English country garden meets Italian courtyard garden with a smattering of Italianate) the vision for my jewellery is a mix of collections celebrating the best of both!
The dream is to become the go-to place for those who value design, sustainability, home, garden and family.
Please do look around the collections and see the stories behind each piece. If you would like to join our mailing list you can be first to hear of new additions or any special offers.
Other Important Stuff!
All our jewellery is are made from recycled sterling silver and are created as investment pieces and heirlooms.
We continue to strive towards completely recyclable packaging.
Everything is designed by me; some hand-made, some 3-D printed and pieces are then created using the ancient lost wax method of casting.
These methods are older than the pyramids.
I also create bespoke work for those who want something truly individual made – one-off pieces.
Some of our clients prefer a gold finish and so the majority of our sterling silver products are available hard plated with 2 microns of gold in 24ct gold or 24ct rose gold. Hard gold plating ensures a shiny appearance and is very hard wearing.
You can also select the colour of the gold you would like depositing, as this is determined by the gold carat you select. D & M can offer 9ct, 18ct and 22ct gold.
These are plated for us in London, after they have been hallmarked, by our partners who hold a Royal Warrant as her Majesty Queen Elizabeth’s precious metal services! Yes, her Majesty’s own precious metal platers!
Customise your Order!
Customise your own jewellery from our collections!
Create a stacked necklace, layered necklaces, bangles, bracelets and charms!
Add a bit of bling with a Swarovski crystal, or add a charming freshwater pearl charm.
Our changeable charm bail allows you to ring the changes quickly and easily. A few key pieces can give you completely different looks!
Mix your silver and golds for a contemporary look!
If you are finding it hard to decide and there is no picture on our website of the customisation you are thinking of, please email me.
I am always very happy to put your look or other ideas together on our gorgeous mannequin, Guilia and send you photos of your ideas or alternatives.
My maker’s mark is held in the London Assay Office (Goldsmiths’) and legally all sterling silver pieces over 7.78 g need to be hallmarked – many of my smaller pieces are also hallmarked except the very tiniest! I am proud to hallmark in London!
The Hallmark can be confusing – let’s look at my hallmark below:
It starts with my maker’s or sponsor’s mark – PA (for Penny Albertella) – this can be up to three letters
Next comes the traditional fineness mark (what the material is made of)
Finally is the date letter mark – the example above ‘t’ represents 2018. ‘z’ will represent 2024– I am not too sure what will happen after that!
The date letter and the traditional fineness marks are no longer compulsory components of the hallmark but I like to incorporate the full hallmark into my work.
Artisan – what does it mean?
From Wikipedia, the free encyclopedia
An artisan (from French: artisan, Italian: artigiano) is a skilled craft worker who makes or creates things by hand that may be functional or strictly decorative, for example furniture, decorative arts, sculptures, clothing, jewellery, food items, household items and tools or even mechanisms such as the handmade clockwork movement of a watchmaker. Artisans practice a craft and may through experience and aptitude reach the expressive levels of an artist.